Five Must-Haves of a Conversion-Worthy E-Commerce Website

Estimates reveal the e-commerce sector grew exponentially, experiencing a decade's growth in just under three months when the COVID-19 pandemic hit the world. Millions of online stores covering diverse niches were formed to cater to almost 154 million new online shoppers.

A little over two years later, the world resumed usual operations, slowing e-commerce growth, leading to marketers facing unique challenges such as rising customer acquisition costs.

Businesses are struggling to boost traffic to increase the chances of converting visitors into loyal customers. The saturated competition in the digital space has made robust brand-building and positive customer experiences more imperative than ever.

If your agency is looking to improve conversions for a client's website, partner with white-label reseller agencies like Rocket Driver and let them handle the rest while you focus on diversifying your company's revenue streams.

The company uses cutting-edge tools to empower agencies with incredibly affordable digital marketing solutions so they can scale like a Fortune 500 company. Book a one-on-one demo to learn how their turnkey white-label solutions can help your agency gain an advantage. 

Ways to Improve Traffic and Conversions for an E-Commerce Website

#1- Improve Speed

Quick-loading websites are all-rounders—they're crucial for a delightful user experience as well as improved SEM and SEO rankings. Consult web design experts at Rocket Driver for advice on keeping page load time down.

Meanwhile, monitor the page speed with tools like Google Analytics and PageSpeed Insights to track potential issues. Many technical improvements can help optimize load time, so it doesn't impact the number of conversions on e-commerce websites.

#2- Convey the USP Creatively

You must strive to help your client's e-commerce store stand out from all the noise and competition in the saturated digital space. Their brand identity needs to shine throughout the website.

Help shoppers make an informed decision by displaying the brand's unique selling proposition in a way that helps them understand what makes the business different from the competition.

The website and content must exude a modern look and feel. According to research, online shoppers tend to base their purchasing decisions on first impressions. Prominently displayed contact information, logos, media mentions, and security seals all help establish credibility.

But make sure they're organized intuitively, so they don't overpower navigation and usability. Snazzy web design trends may look aesthetic, but they will be detrimental despite how pretty the website looks when shoppers don't find what they're looking for.

The web pages must also be optimized for mobile responsiveness, so your client doesn't lose out on 43% of the e-commerce purchases made on smart devices.

#3- Prioritize Site Search Features

Studies suggest up to 31% of online shoppers find internal site search useful. Anyone using the on-site search engine gives insights into user intent. You can understand what visitors want to find, and that too, in their own language.

Capitalize on the situation when the engagement level is this high. The increased purchasing intent levels often mean visitors are six times more likely to convert than the average target audience who might not use features like site search.

Almost all platforms offer the feature, but many leave it unutilized. Data reveals site search optimization leads to a 44% increase in conversion rates, making it a great way to boost the bottom line for e-commerce websites. You can optimize site search by including creative CTAs in the search bars.

It will be great if the site search effectively handles misspellings. While at it, ensure that applying filters or generating new searches doesn't create indexable URLs. If every search is saved as new pages, it can result in crawl bloats. With the short attention spans of search engines, it's best to avoid distractions with pointless web pages. 

#4- Optimize User Generated and Visual Content

The tactile shopping experience provided by brick-and-mortar stores has helped them gain a slight advantage over virtual shops. You can help the e-commerce business owner alleviate shoppers' fears by strategically adding multimedia with multiple angles.

Using professional and user-generated videos and photos increases the chances of products being added to the cart by 143%. Complement customer-submitted content with model images and creatively highlight each product's distinguishing features.

Letting shoppers visualize what the product might look like in different real-life settings can help them move forward in their purchase journey.

#5- Include Reviews on Product Pages

Surveys show 93% of young adults trust online reviews as much as personal recommendations. Your client's product pages must include first-hand reviews of the items, while the website should comprise testimonials and service ratings from customers and platforms like Google, TrustPilot, and others.

Displaying reviews and ratings above the fold can be powerful in improving credibility and trust on e-commerce platforms. Also, avoid leaving out negative reviews and enable features that tell whether the review was helpful. These elements provide shoppers with key information that often helps them make purchase decisions.

If you're worried about negative reviews, let Rocket Driver handle the reputation management for your clients! The white-label reseller agency has a killer record in helping businesses improve their online reputation and grow clientele to boost revenue with state-of-the-art digital solutions.

Whether you want stunning websites for clients or to outsource social media management, business listings optimization, sales funnel marketing, graphic design, SMS marketing, SEO, or content marketing, Rocket Driver has the experienced team and innovative tools to deliver outstanding results!

When paired with endless support, world-class infrastructure, and a dedicated, experienced team, their white-label agency tools, software solutions, and wholesale services are all you need to scale your agency beyond your expectations.

Start a white-label partnership to experience the growth your agency truly deserves!