What Is Good Web Design? Five Principles to Follow for Your Client's Website Revamp

Visitors determine if a business is worth their time by spending just over five seconds on its website. Research highlights 96% of first impressions depend on web design. For a website to be successful, it must excel in functionality, user experience, and design that complements the brand, content, and products or services offered by your client.

Website design and layout impact not only user experience but also traffic, leads, and revenue. They guide visitors through the ideal buyers' journey, creating meaningful impressions, highlighting business offerings and values, and resulting in leads converting to loyal customers.

Many agencies believe website design refers to quality aesthetics. While it's true, experienced professionals at Rocket Driver, a white-label reseller agency in NYC, want digital markets to know that successful websites include other elements too.

Their web developers use a host of white-label agency tools to create websites that cement credibility, increase conversions, build trust, and guide users to act. Usability and visuals are both important elements, along with some more principles that improve the success rates of websites.

#1- Plan the Purpose

Typically, people visit websites to learn more about a company or the products it offers. An effective design accommodates the needs of visitors and guides them to the desired action.

Setting clear intentions for every page and adding creative call-to-action buttons can show visitors a business cares for its customers. Map out the customers' journey and evaluate buyers' persona to determine the expectations of audiences and the ways they will interact with the website.

Think about the content they'll be interested in, the pages they'll view, and the offers that will convert them. Keep the insights in mind when developing the website for your client to nurture leads via the sales funnel. Your goal is to help the client benefit from increased brand awareness, traffic, and leads.

#2- Keep it Simple

Strive for simplicity that prioritizes clear navigation, faster loading speeds, and flawless transitions between different landing pages. Data reveals nearly 47% of visitors abandon websites after viewing a single page, so make sure the easy-to-digest information and fresh design persuade them to stick around for longer.

 From color to typography and imagery, everything influences consumer behavior by evoking emotional responses. Carefully choose fast-loading images, web-friendly colors, and readable fonts to improve readability and engagement.

With 81% of people using smartphones to access the internet, the website must provide a seamless experience to mobile users. Otherwise, your client will potentially lose 62% of repeat visitors, whereas 43% will move onto a competitor's site.

#3- Prioritize Easy Navigation

Intuitive and seamless navigation is the key to retaining a significant amount of visitors. Add a well-planned search and navigation bar, keep options limited and simple, and add internal links in anchor tests.

#4- Plan Visual Hierarchy

Once upon a time, developers were wary about creating long website pages. It was feared that people wouldn't be comfortable scrolling, so designers often crammed whatever they could into more common screen sizes.

However, recent studies reveal 76% of website viewing time catered to 2150px or two horizontal screen-fulls. Below-the-fold experiences are therefore welcomed as long as the information is arranged in an organized manner. 

Focal viewpoints can be crafted with a visual hierarchy so users can gravitate toward vital content conveniently. F-Pattern is common when it comes to skimming or reading the information on the left and top areas. Factoring in the natural scanning pattern can help provide users with a positive experience.

 

#5- Optimize Content

Quality content that helps create credibility and authority is vital to influence and attracting visitors. Insightful content that guides users toward particular actions can be placed strategically with the right keywords to improve SEO rankings and attract more visitors to the website.

Incorporate white spaces and valuable content, such as impactful reviews and client testimonials. Research shows that 56% of potential buyers agree they're likely to trust a business with positive testimonials on the website.

#6- Be Consistent

While responsiveness and functionality are essential for a smooth and enjoyable user experience, it's equally important that the design is cohesive throughout all web pages. 

Highly experienced web design experts at Rocket Driver pay close attention to intricate details so that each aspect of the website design accurately reflects your client's business and caters well to its target audience.

Partnering with the white-label reseller agency for web design means improved engagement, traffic, authority, and revenue. Agencies can save money and time and earn huge profits when they outsource to seasoned web designers who take care of all aspects of helping diverse businesses grow in the digital space.

The pioneering company offers a range of turnkey solutions that help agencies scale like Fortune 500 companies while earning up to 200% on all wholesale services. Their team uses cutting-edge white-label agency tools to deliver innovative digital marketing solutions.

Agencies can rely on the white-label reseller agency for holistic SEO, content marketing, social media, SMS marketing, business listings, sales funnel marketing, and graphic design services

Request a demo with Tom Lombardi to explore technologies used by Fortune 500 companies to build responsive and advanced websites for clients at wholesale rates. Call them and let their professionals handle your burden while you focus your resources on driving growth for your agency.